Researching Sky Recording

In order to move forward with rebranding the company Sky Recording, I am researching what they are 'all about'. So far, the following notes have been taken:

- 40+ years experience

- Superior sound and quality

- Convient location.

- "Our stellar staff applies mega doses of talent, expertise, insight, and solutions to every client whom we team."

- Tagline: Sky. No limit.

- "Sky recording is it's people." (Offer friendly, customer service)

- Nicknames for workers. Ex. Jim 'the dude' Schrader. (They're trying to be relatable and not seem to intimidating. They also seem super enthusiastic about his customers. They're people people).

- "Treasure originality"

- They have "Nite Sky" live at "Live from Daryl's House" consisting of live interviews and live shows.

- They also have a Facebook presence.

After studying the company, I am proposing the following changes and atributes be made to strengthen the identity and clientele of Sky Recording.

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WELL SLAP MY ASS AND CALL ME CHARLIE

Here are some helpful sites that explained the difference between brand essence and brand attributes to me in a pretty helpful way; brand essence vs. brand attributes

Process by Olly Moss

It's all about process, right? Check out the process coming from Olly Moss, UK designer and illustrator here.

Peace Tea | Final Statement

TWO SENTENCES

(1) My ethos and logos containers capture the same message of sharing. (2) Ethos promotes sharing your personal voice with a community and logos promotes the size of the can being large enough to share.

STATEMENT

Bitting down on the plastic ends of the pins as I'm hanging up my work for final critique, stepping back, and thinking, "Yeah, I did that." is such a pleasing feeling. Wrapping up weeks of work in a final statement enforses that. When I first started working on my packaging I wasn't sure what the outcome would look like. Through sketches and sketches and sketches and (digital) sketches, I finally have come to the end. Through my choice of products (1), my sketches throughout the process (2) (3), digital sketches and final direction choices (4) (5) (6) I have reached my final package designs (shown below).

INTENT

Logos is displayed by the concept and benefit of the can's size. Because the can is so large, it's perfect for sharing. This is where the double straws come in. Creating a heart, the straws emphasize the concept of sharing is caring. As simple as the message was, I decided vectored images was the best graphic approach for redesigning the package.

Ethos is displayed through the concept of sharing your voice with others using an online community. Creditability is gained as the online community grows. The hand-rendered type and drawing [of the girls] adds a sense of personal community as well as creativity.

Pathos (the original can) displays the eager action of peace to the consumer. An emotion of support and action become present. It uses bold imagery, color, and strong graphic drawings and colors to almost yell "this is really important!" Even when I first picked up the can, I couldn't tell if I was excited to spread peace or annoyed by the thought of "hippies".

LINEAR PROCESS

This is my linear process for my logos packaging.

FINAL DESIGNS