Peace Tea | Final Statement

TWO SENTENCES

(1) My ethos and logos containers capture the same message of sharing. (2) Ethos promotes sharing your personal voice with a community and logos promotes the size of the can being large enough to share.

STATEMENT

Bitting down on the plastic ends of the pins as I'm hanging up my work for final critique, stepping back, and thinking, "Yeah, I did that." is such a pleasing feeling. Wrapping up weeks of work in a final statement enforses that. When I first started working on my packaging I wasn't sure what the outcome would look like. Through sketches and sketches and sketches and (digital) sketches, I finally have come to the end. Through my choice of products (1), my sketches throughout the process (2) (3), digital sketches and final direction choices (4) (5) (6) I have reached my final package designs (shown below).

INTENT

Logos is displayed by the concept and benefit of the can's size. Because the can is so large, it's perfect for sharing. This is where the double straws come in. Creating a heart, the straws emphasize the concept of sharing is caring. As simple as the message was, I decided vectored images was the best graphic approach for redesigning the package.

Ethos is displayed through the concept of sharing your voice with others using an online community. Creditability is gained as the online community grows. The hand-rendered type and drawing [of the girls] adds a sense of personal community as well as creativity.

Pathos (the original can) displays the eager action of peace to the consumer. An emotion of support and action become present. It uses bold imagery, color, and strong graphic drawings and colors to almost yell "this is really important!" Even when I first picked up the can, I couldn't tell if I was excited to spread peace or annoyed by the thought of "hippies".

LINEAR PROCESS

This is my linear process for my logos packaging.

FINAL DESIGNS

Peace Tea | Tweaks For Final

ETHOS
LOGOS

Peace Tea: Share

SYNCING UP MODES

For my final concepts, both of my can directions match. When I say match, I don't mean like a series but I mean in content (kind of). Let me explain. Both modes I am using have to do with the same theme of sharing. For my ethos direction, my concept is "Share Your Voice". I am trying to bring the voice of the consumer out and in public. By doing this, Peace Tea drinkers can upload poems, stories, videos, drawings, and photographs of themselves sharing their piece tea with other people (since the can is so damn big and it's only 99 cents). For my logos direction, my concept is "Sharing is Caring". One of the many benefits to Peace Tea is sharing the can. It's a large can which can be split any way you'd like. Grab some straws, take a sip, take a gulp, and pass it on. Share the can. Share the love.

COLOUR AND "SHELF APPEAL"

As I am creating and choosing colors, I am keeping in mind what I like to call "shelf awareness". When this can is on the shelf, along with hundreds of other beverages, what's the appeal behind wanting to pick it up and drink it? Bright. Bold. Big. It usually works. As I also keep in mind my audience, I am going for a hand rendered, personal feel.

LOGOSETHOS

Peace Tea Labels for Ethos

Peace Tea Labels for Logos

Collecting Concepts and Directions

PEACE TEA

Mode; Ethos

Concept directions:

1. "Turning bad guys into good guys"

2. "Share Your Voice"

3. "Quotes from all generations"

Mode; Logos

Concept directions;

1. "Taste better in your mouth than. . ."

2. "Open a can on war" (Replace weapons with Peace Tea)

3. "Sharing is caring"

MISSION STATEMENT

Q: What's tall, supports peace and community, is all natural, and doesn't wreak of pachouli?

A: Peace Tea.

Peace Tea isn't just about peace, it's about getting rid of the things that don't make you feel good. Ever push someone over on the playground? I bet you felt bad. Ever hand someone an ice cold Peace Tea? I bet you and the other person felt good. That's what we're about at Peace Tea. Making the sun shine brighter, your body feel better, and turning the bad guys into good guys.

If you've ever felt like you're not part of a community or felt your opinion doesn't matter, Peace Tea is here to listen, watch, and help bring people together. The only thing that sounds better than laughter is the noise of someone cracking open a can of Peace Tea. Going against the grain and being apart of a revolution never tasted so good.

POSSIBLE MEANS OF RENDERING | with Karen Villalba

Logos; vector shapes; computer typography, hand rendered typography; photography, simple colors and images, adding cut outs to see the packaging,

Ethos; photography, illustration, scanning, a strong logo, metallic colors (metals), engraving, recycled packaging or labeling, gold leafing,

Pathos; water color, painting, photo collage, illustration, photography, screen printing, super bright and bold colors, sewn pattern/container, pattern making (hand or computer),

Modes of Appeal Round II