Saturday, September 25, 2010

Creating an Icon

GENERATING ICON SKETCHES
1. Uses lowercase letters to target the informality and "organicness" of GreenAir. The insides of the g and a are hollowed out by the shape of leaves.
2. The A is mimicking that of a radio tower to hit at the immediate obviousness of GreenAir being a radio station.
3. By adding the full title, viewers are then able to see what the company is called at first glance. No guessing what the "GA" stands for. The cursive text, again, adds to an organic notation of what the "feel" of the station is. And it being a station, henceforth, demonstrates the radio tower and signal.
4. By adding the full title, viewers are then able to see what the company is called at first glance. No guessing what the "GA" stands for. The radio on the side was the most obvious demonstration for displaying that GreenAir is, again, a radio station.
5. This approach was more of an aesthetic one. I tired to picture a more contemporary logo and incorporate the leaf which is a universal symbol for growth and environment.
6. Uses lowercase letters to target the informality and "organicness" of GreenAir. The insides of the g and a are hollowed out by the shape of leaves. Using the opposite of number one, the black and boldness (what would eventually work it's way to being the color green) stands out more than a simple outline.

SIMPLER FORM
CONNECTING CONCEPTS
Thinking about last critique or discussion over the logo of Green Air, I decided to incorporate stylized letterforms and the symbolism of the leaf and the radio tower in the counters to push what Green Air actually does. Also, I left Green Air spelt out at the bottom so the audience would get used to seeing them together and when they're are separated being familiar with just the letter forms GA by themselves.

1 comment:

  1. this is better in terms of combining the two concepts and including the whole name so people know what it is. it feels a little mechanical and rigid, and the drawings seem rudimentary. i don't want this process to impede too much on the main projects, but i do think it's worth looking at a few different formal approaches to this basic concept and arrangement.

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