Who the hell am I designing for? Designers, of course. To make this book all it can be it has to be what I would look for, in most senses. From this a sense of certain saturation of colors needs to be apparent. Also, I am looking for a textured background; I'm talking bitmap and messing with opacity and overlay. Think Cristiana Couceiro. Simple imagery, simple text, and pops of color.
GIVING A PERSONALITY TO A TYPEFACE
Helvetica and Bodoni;
What story am I trying to tell with these typefaces? Is Helvetica a bird that sits on the cradle of Bodoni? Is bodoni the egg that came before the chicken?