Researching Sky Recording

In order to move forward with rebranding the company Sky Recording, I am researching what they are 'all about'. So far, the following notes have been taken:

- 40+ years experience

- Superior sound and quality

- Convient location.

- "Our stellar staff applies mega doses of talent, expertise, insight, and solutions to every client whom we team."

- Tagline: Sky. No limit.

- "Sky recording is it's people." (Offer friendly, customer service)

- Nicknames for workers. Ex. Jim 'the dude' Schrader. (They're trying to be relatable and not seem to intimidating. They also seem super enthusiastic about his customers. They're people people).

- "Treasure originality"

- They have "Nite Sky" live at "Live from Daryl's House" consisting of live interviews and live shows.

- They also have a Facebook presence.

After studying the company, I am proposing the following changes and atributes be made to strengthen the identity and clientele of Sky Recording.

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WELL SLAP MY ASS AND CALL ME CHARLIE

Here are some helpful sites that explained the difference between brand essence and brand attributes to me in a pretty helpful way; brand essence vs. brand attributes