Sunday, October 31, 2010

Communication Modes

Source; The beginning expellant of the message.
Transmitter; Transforms and encodes message.
Channel/Message; What needs to be communicated.
Noise; Noise is usually associated with things and properties that interfere with the source to the destination. Noise can be manipulated to change the way that the message reaches the viewer.
Receiver; In what way the recipient gets to the destination.
Destination; What or how the receiver interprets the message or channel.
Symbol; the abstraction of an idea.

First of all, that wasn't expected. Starting the video, it explained the means in which communication is established starting at the basics (as shown below). One thing that stood out to me is the means in which messages are translated due to culture or ones brain. Different symbols and meanings change within culture so in order to reach your destination the receiver and destination must be thoroughly examined.
As of right now, the noise that is distracting the source (the video) to the destination (my brain) is the sound of trick-or-treaters outside, giggling and screaming.

Visual Communication from theory to practice.

Communication is a process. Technical, semantic, effectiveness. Media is the message: What channel is the best for audience? For for, taste. But it depends on the user, as well. Sometimes, you need a more personal approach; a blog has less trust than a newspaper. These things can tell you a love bout the receiver, too. In order to change the outcome of a message, sometimes things like noise, redundancy, and entropy can skew it.


"A given source may have a high level of skill not shared by one receiver, but shared by another. We cannot predict the success of the source from her skill level alone."

Berlo (1960)

The stress on the source and the receiver is very important. They are the beginning and the end of the communication process and work back and fourth with one another. I believe that the most important way for each to communicate clearly, both the source and receiver need to be as alike as possible.

Source; communication skills, knowledge, social system, culture, and attitudes.
Communication skills - what we think about, how we think, whether we are thinking at all, knowing and applying the code's grammar, knowing and using a broad vocabulary, knowing and applying the conventions, adapting the use of your code to your audience.
Knowledge - His/her own attitudes, the ways in which s/he can produce or treat messages, the kinds of choices s/he can make about communication channels, the subject matter.
Social system and culture - word choice, the purposes they have for communicating, the meanings they attach to certain words, their choice or receivers, the channels they use for this or that kind of message.
Attitudes - Towards self, towards subject matter, and towards receiver.

Message; elements and structure, content, treatment, and code.
Code - which code? what elements of the code? what method of structuring the elements of the code we will select?
Content - The material to send the message, and structure.
Treatment - How to arrange the content and codes.

Channel; seeing, hearing, touching, smelling, and tasting (those of the 5 senses).
Media is limited by: what is available, how much money can be spent, what preferences are, which channels can be received by most people, which channels have the most impact.

Receiver; Communication skills, knowledge, social system, culture, attitudes.

*All charts found at

No comments:

Post a Comment