Codes in Language

For Typography III, I have decided to interpret each poem with a code of sorts. I am studying my personal experience with each poem and breaking them down into adjectives, repeated words, sentence breaks, and words that are broken off without a connecting word.

Key code and poem example coming soon

EXPERIENCE

I have found that each poem seems to be of hope and curiosity. They make me feel sad for how abstract they are. Sometimes when you're sad, you feel small. The only other direction you can head from feeling small is feeling big and tall. This brought me to the thought of really playing with scale change.

Typography reminds me how much I love the written word. I am infatuated with it's meaning, its assumed content, and the personal experience. I am still on the search to find a typeface I love as much as the meaning behind a sentence, or even a word.

Maybe I'm so inspiried because I'm listening to Explosions In the Sky.

TEST OF "CODE"

Expressive Typography // Final Blog

EMOTIONAL VS. INFORMATIONAL IMPACT

When first starting the assignment I tired to encompass the emotional feel of drought, wind, rain, and mud. All of my compositions began with investigational experiments with hand made content, captured with photography and that's how they all ended up in the final compositions of my billboards, buses, and interstitial.

When emotion is captured in type, is sends two messages; what the type directly says and the way the type is displayed conveys the "feel" (emotion) of the piece. Each of my compositions display what they should and resemble each word as if the word didn't exist in the composition.

The next step presented itself as integrating information into the experimental "weather" type compositions. Both are important factors that bring success to the composition. Emotional and information joining together to work hand and hand (especially in an advertisement) to impact the viewing to the advertisements full potential.

CHALLENGES

The challenges of creating expressive compositions that fit together formally is knowing what extreme to take each of the pictures. Color, gradient, texture, type and layout had to all be considered. Finding out how far I could push drought, wind, rain, and mud was key. Considering drought and mud are polar opposites, lots of experiments were performed.

As far as applying the compositions to the applications, that was a task in itself. A problem I ran into was taking my Photoshop files and placing them into Illustrator. When masking the images, I needed to make sure that the file size that I was placing would take up the mask of the bus and not cut off where I didn't want it to. Another factor was pixilation for the interstitial. Starting off with your photo quality at a small resolution don't help matters at all. Henceforth, I shot each picture at a very high resolution so that problem wouldn't arise.

THE "SYSTEM"

Throughout all of my compositions, I chose to use the ABC logo. For my slogan, I decided to play off of the idea of "avoiding" not being prepared for weather conditions by implementing the fact that I was advertising a 24/7 weather radar, so viewers could avoid "weather complications" by tuning into ABC Weather. All of my applications use single compositions of the weather type to stress the type of weather condition I was portraying.

BALANCE IN HIERARCHY

The most important thing about each composition is the logo. One of the reasons I chose the ABC logo was the positive/negative factor of the white ABC type in the black circle. It is a very predominate logo and holds it's ground. I balanced out the black and the darkness of my compositions by using a legible Trade Gothic type. To mirror the ABC logo, I kept all other text lowercase. I tried uppercase but it was pushing forward more than what I believe are the most important parts, the experimental typography and the logo.

FINAL BUS

FINAL BILLBOARDS

STORYBOARD

FINAL TELEVISION INTERSTITIAL

Final ABC Weather Interstitial from Julie Sikonski on Vimeo.

Expressive Typography // Changes To Be Made

Based on critique today the following changes need to be made:

BILLBOARDS

Resize ABC logo.

Resize and move slogan type.

Possibly change the typeface of the slogans.

Lighten up the upper right hand corners for the ABC logo can fit and become easier to see.

BUS

Go with bus number 2.

Extend rain image on side of bus.

Make wind image "wisp" more across the bus.

Find a new place for slogan.

Possibly find a new typeface for slogan.

Change scaling on Q&A parts of slogan.

TELEVISION INTERSTITIAL

Make sure image are the right size to avoid pixels.

Slow down the flash on the word drought.

Make wind transition in to frame smoother.

Make wind slow and move with more flow like wind.

Keep flash on rain to make seem like a storm but add more flashes.

Lighten mud image more so ABC logo is more visible.

Change end destination for ABC logo (not centered).

Change end destination of slogan

Possible keep slogan at end keep on moving through frame.

Possibly make smooth transition at end to seal off noticeable loop.

Note // Interstitial

Note to self: interstitial is a weird word.

The definition, you ask?

in·ter·sti·tial

 [in-ter-stish-uhl]

–adjective

1.

pertaining to, situated in, or forming interstices.

2.

Anatomy. situated between the cells of a structure or part:interstitial tissue.

–noun

3.

Crystallography. an imperfection in a crystal caused by the presence of an extra atom in an otherwise complete lattice.Compare vacancy (def. 6).

Yeah, I'm still not sure what it means. . .

Expressive Typography // Applications Progress

BUSES

Bus 1

Bus 2

Bus 3

Bus 4

BILLBOARDS

Silly me, the first billboards I created were not the right size (pops self in forehead).

The billboards below are a little refined and now, the correct size of 4.2 inches x 14.4 inches

TELEVISION INTERSTITIAL

Storyboard

First shot at animation

ABC Weather Interstitial from Julie Sikonski on Vimeo.

Expressive Typography // Applications Pt. III [Cont.]

Here are my designs set up in billboard format:

The same designs were then applied to a bus:

Expressive Typography // Applications Pt. III

These are on their way to becoming put into a billboard format. I made changes from last time as far as composition and image tweaking goes.

Also, the campaign that I have decided to head towards is very straightforward and "a matter of fact". It people are driving by, walking by, or running buy this billboard the weather condition and text, as well as logo, are very quick to understand.

Expressive Typography // Applications Pt. II

Here is a few samples of what my compositions look like when the station I picked, ABC, and a few ideas for a campaign type/message.


After class, I have realized the importance of a message through a series. When they all work together the advertisement of the company becomes stronger. I need to play around with the composition of each image and where the ABC logo and text fit in.

Some ideas as far as campaign messages/concepts go:

1. Have each poster have a question answer message.

2. Each poster has a message or fact about each of the weather conditions conveying ending with "ABC We'll keep you and your family safe."

3. Have a short, maybe two word, phrase with enough impact to grab the person driving/walking by.

Expressive Typography // Applications

I have chosen to represent ABC with my weather campaign.

My tagline will be one of the following:

1. Your weather. Now.

2. Your first stop weather channel.

3. Our weather for your safety.

Expressive Typography // Step 1

These are the iterations that are still being worked that will eventually be used for a weather campaign.