Happily Married: Bodoni and Helvetica Final

Happily Married: Bodoni and Helvetica Update

Here is the (cross my fingers) final version of my mailer for Typography III. I messed with the alignment of the column to add more consistency. Also, by taking the period shape from each typeface and placing them over different male and female's faces, I was able to add more consistency and take away from the identity of the actual picture of the person.

Front

Back

Happily Married: Bodoni and Helvetica

MY NARRATIVE

The concept for Happily Married: Bodoni and Helvetica is the idea that Bodoni and Helvetica are a very happy married couple that both have strong atributes to raising their kids, and taking on the roles of adults in a hunky-dory, middle American, suburban family.

COLOURS

After picking typefaces, next I did some print tests of color on image and color with type. There are the samples I chose to print due to interest in the color on screen. And one who has every messed with a computer and a printer knows that it's not always what it seems on the computers screen (unfortunately).
These are the colors I have decided to use because their print test was the most favorable colors, in my opinion. The black, out of all of them, was the darkest and the most mechanical looking than the others. Try it printing if out to see. You'd be surprised.
THE LAYOUT

Choosing Two Typefaces

TWO TYPEFACES

AUDIENCE

Who the hell am I designing for? Designers, of course. To make this book all it can be it has to be what I would look for, in most senses. From this a sense of certain saturation of colors needs to be apparent. Also, I am looking for a textured background; I'm talking bitmap and messing with opacity and overlay. Think Cristiana Couceiro. Simple imagery, simple text, and pops of color.

GIVING A PERSONALITY TO A TYPEFACE

Helvetica and Bodoni;

What story am I trying to tell with these typefaces? Is Helvetica a bird that sits on the cradle of Bodoni? Is bodoni the egg that came before the chicken?