Thursday, February 3, 2011


For one of the next briefs, I have the option to pick from a number of briefs on the YCN website. This is a competition for student work. I have chosen to do a brief about Sonic, brought to YCN from SEGA.

My idea for the brief, after brainstorming and mind mapping, is to create packaging for an energy drink. It was perfect! A drink that can be consumed for the typical 'gamer' and the audience of 28-44 in age. Sketches and screen-shops to come. I have decided to go with the old school sonic. Not the new, smooth, fancied Sonic. I'm keeping this classic.

Oh, and did I mention I have an English partner by the name of Jak Hornblow? Partner's voices over here are so much cooler than the ones I had back in America – haha! Just kidding, guys.

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