Friday, February 26, 2010

Expressive Typography // Applications Pt. II

Here is a few samples of what my compositions look like when the station I picked, ABC, and a few ideas for a campaign type/message.

After class, I have realized the importance of a message through a series. When they all work together the advertisement of the company becomes stronger. I need to play around with the composition of each image and where the ABC logo and text fit in.

Some ideas as far as campaign messages/concepts go:
1. Have each poster have a question answer message.
2. Each poster has a message or fact about each of the weather conditions conveying ending with "ABC We'll keep you and your family safe."
3. Have a short, maybe two word, phrase with enough impact to grab the person driving/walking by.

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