• Alignment—The forms below align with one another resulting in connections between the images as well as establish relationships between the items.
• Symmetry—The composition is balanced along a number of axes throughout the page. The image mirrors from a number of points.
• Proximity—The images, perfume bottles, are located within close range of one another and generate a relationship between the images.
• Repetition—The repetition of perfume bottles and their background create the pattern of a star. This was a smart decision due to the fact that this is a Christmas add. Shapes like snowflakes and stars are popular symbols for the season of winter and the holiday of Christmas.
• Correspondence— The images below correspond in size, shape, and texture which makes the advertisement easy to read, process, and understand.
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